SWOT Analysis of Zara and Benetton Term Paper Example | Topics and Well Written Essays - 250 words

SWOT Analysis of Zara and Benetton - Term Paper Example SWOT Analysis of BenettonStrengthsWorldwide renowned brand.Financially stability.A good relationship with labors and suppliers.High-quality products.WeaknessesThe controversial way of advertising.Expensive products.Limited global markets reach except US. OpportunitiesThreatsOnline retail.Adoption of cost leadership strategy.Stable international market demand.Global Diversification. Saturated clothing market increasing market competition.Economic crisis.Comparing and contrasting the SWOT of Zara and BenettonThe strengths of Zara and Benetton are quite similar i.e. high brand value and high turnover. The weakness of Zara and Benetton are bit different. Zara’s weakness is inadequate promotional activities. On the other hand, Benetton’s weakness is lack of strong presence in emerging markets. Manufacturing and distribution center of Zara is centralized. The opportunity of Zara is to adopt online marketing and decentralize the distribution process. The opportunity of Benetto n is to diversify into the emerging markets and adopt cost leadership strategy. Threats of Zara and Benetton are the similar i.e. threat of new entrants and price war on similar categories among the firms. In case of Zara, the prices of the apparel are lower-middle ranged which is their strength. But in case of Benetton, the prices of apparel are middle-high ranged which can be considered as their weakness.

Analysis of the Current and Future use of Internet Technologies in Essay

Analysis of the Current and Future use of Internet Technologies in Qatar Airways - Essay Example By encouraging passengers to book directly with the airline, substantial savings arise because airlines do not incur payments to travel agents and Global Distribution System Companies. Thus, Qatar Airways has tried to enable maximum interaction with passengers through its website, in addition to providing passengers with Internet and text messaging services on board its more modern aircrafts. Porter’s Five Forces Analysis suggests that competitive rivalry persists among airlines in the Middle East and Qatar Airways must offer the same level of service as Emirates Airlines, the leading airline brand in the region, for less. The infomediary model presented by Professor Michael Rappa assists in understanding the strategy for Qatar Airways, which must use incentive marketing and emphasise presentation of comprehensive information. The Flower of Service Model suggests that Qatar Airways must emphasise support for its core product of transporting passengers with services geared to provide information, consultation, hospitality, billing and payment together with order-taking and the handling of exceptions. Presently, Qatar Airways uses Internet technologies to support the previously mentioned services, but it is likely that in the future further support for passengers and their needs will be available as higher bandwidth networks become available and better interfacing w ith modern airports, including the new Doha airport, becomes available. Examination and analysis of the Qatar Airways website suggests that this website provides all passenger needs, except for assisting passengers to plan fully their trips. The Qatar Airways website ranks second only to the Emirates Airlines website among all regional airline websites because at present Qatar Airways cannot provide comprehensive service to passengers wanting to plan their trips in detail, possibly